A billboard campaign across Israel featuring the faces of the Israeli children kidnapped by Hamas and held hostage in Gaza, aiming to raise awareness, influence public opinion and help bring them back home.
The Background
Following the deadly attack by Hamas on Israel on Saturday, October 7, 2023, the terrorist organization in Gaza has held some 240 civilians hostage, including 35 Israeli boys and girls under the age of 16. The well-being of these children, which include toddlers and babies, remains unknown, intensifying the anxiety and uncertainty faced by their families about their fate.
The Challenge
The act of holding children hostage goes against international law, constituting both a war crime and a crime against humanity. As time progresses, increasing worry surrounds the potential severe impact of this traumatic event on the children’s lives and development. Urgent action is imperative for their immediate release.
The Opportunity
A large-scale billboard campaign featuring the faces of the kidnapped children was launched across the country, aiming to raise awareness about the Israeli children held hostage by Hamas in Gaza. The billboards, a joint initiative of the Menomadin Foundation, the Mitrelli Group, and Baram Advertising, in collaboration with the Hostages and Missing Families Forum, act as a powerful symbol of hope, exposing this tragic situation to millions in Israel and globally, influencing public opinion, putting pressure on leaders, and actively contributing to the efforts to bring these innocent children back to their families.
